Pictureworks is a technology company that specializes in Digital Imaging and Information solutions. The founder of Pictureworks had started the online printing service, Print@FUJICOLOR with FUJIFILM in Singapore since year 2000 when digital camera was first launched worldwide. The service has also been awarded as the most innovative Use of Technology product by the Infocomm Development Authority (IDA) Singapore in year 2001.

Pictureworks was officially founded in 2003. Since then, she has developed numerous photo printing kiosks and software solution to assist Fujifilm Singapore in gaining a bigger market share with more value-added services in both traditional photo printing outlets and the non-traditional outlets. Till date, the company has sold more than 2,000 photo-printing kiosks around the region with its gold award winning photo kiosk software – PhotoATM.

In 2006, Pictureworks has started its first Wi-Fi solutions for instant picture taking and photo printing within seconds to meet the increasing demand for faster picture capturing and printing technology. The solution has been widely adopted in many major local and international events, and also themed attractions, such as the Singapore Flyer in Singapore, numerous KidZanias worldwide, Sega Orbi in Japan, Enchanted Kingdom in Philippines, LEGOLAND in Malaysia and Six Flags in Mexico. The award winning solution has been further enhanced over the years and it has progressed to being fully mobile and tightly integrated with the Social Media.

The solution is now called PictureAir.

PictureAir solution is robust and can be adapted on numerous platforms and operating systems. PictureAir is compatible with major brand such as Canon/Fuji/Sony/Nikon/Sinfonia Technologies to meet the different demands required worldwide.

From an initial of 5-man company, PW has grown to a workforce of more than 800 staff globally with its headquarters operating from Singapore and has subsidiary offices in Malaysia, China, USA, Mexico, and Japan.

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Why Us

  • Our leaders guide more than
    1000 dedicated service providers
  • Who serve more than
    100 million customer annually
  • Connecting smiles in more than
    100 locations
  • In more than
    15 countries

Our Mission

Be the undisputed leader in digital Imaging industry.

Engage consistently and continually to inspire our partners.

Ignite emotional attachments of our customers to their visits.

Expand our global presence while making our partnering sites to become the heart of local neighborhood activities.

Be environmental friendly and focus on ethical sourcing.

Create innovative platforms to enhance our Imaging products to meet growing expectations.

Deliver a sustainable economic model supported by technologically proven software and support.

Our Passion

Guest Experience is our Number One priority.

We are meticulous with our data management.

We treat each other like family.

We have a flat organizational structure which encourages open communication.

We learn from others’ strength and review our own weaknesses.

Our smile comes from the bottom of our hearts.

Our Culture

Be Courteous & Thoughtful
Be Objective & Positive
Be Responsive & Punctual

Leadership Team

Cheong CC

Founder & Chief Executive

Graduated from National University of Singapore with Master of Computer Science.

Started with Imaging Industry since 1999 when the first digital camera was launched worldwide.

Jenny Tay

Chief Operation

12 years of work experience in Customer Service, Entertainment and Event Management Industry.

Previously from Singapore National Broadcaster Media Corp, Singapore Airlines and Starbucks Singapore.

Johnny Loke

Chief Technology

Strong aspiration for “Creativity” with deep understanding in cutting edge technology applications.

Ex-CTO for RedHot Media (RHM.L), a listed company in AIMS, UK.

Angela Feng

Chief Marketing

10 years of work experience in Entrepreneurship in entertainment and children industry.

Strong relationship with Media and Travel industry in China.